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MENA gaming leader Tamatem acquires Turkey's Playable Factory

By CityCalc Newsroom · Tue Apr 21 2026 · Source: Wamda

Jordan-based gaming company Tamatem has fully acquired Playable Factory, a global playable ads platform. Founded in 2018 in Istanbul, Playable Factory enables game developers to scale user acquisition, delivering up to 8x higher conversion rates and improved retention.

Jordan-based gaming company Tamatem has fully acquired Playable Factory, a global playable ads platform. Founded in 2018 in Istanbul, Playable Factory enables game developers to scale user acquisition, delivering up to 8x higher conversion rates and improved retention.

Curated by CityCalc from Wamda. Read the full article at the source.

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